What is a Content ID?
Content ID is a popular digital fingerprinting system that content creators can use to easily identify and manage their copyrighted content on YouTube. Videos uploaded to YouTube are compared against audio and video files registered with Content ID by content owners, looking for any matches.
When a video is matched to Content ID registered content, a copyright notice will appear on the video, and the content owner may choose to take certain actions, such as:
- Clearing the claim and taking no further action
- Tracking the video’s viewership statistics
- Monetizing the video by running ads against it
- Muting the audio that matches their music
- Or even blocking a whole video from being viewed
What is a Content ID claim?
If you upload a video that contains copyright-protected material, you could end up with a Content ID claim. These claims are issued by companies that own music or manage copyrights of others.
Content owners can set Content ID to block material from YouTube when a claim is made. They can also allow the video to remain live on YouTube with ads. In those cases, the advertising revenue goes to the copyright owners of the claimed content.
YouTube takes copyright infringement seriously, and its Content ID audio detection system will occasionally display a copyright notice on videos using licensed royalty free music. This typically isn’t a bad thing, it simply means YouTube has found some material in your video that’s owned by someone else. To clear this notice, you simply need to let YouTube know that you have licensed the music and have the rights to use it.
A copyright notice does not mean that copyrights have been infringed, and this shouldn’t be confused with a YouTube “copyright strike”. It’s simply a notice to advise that YouTube has detected Content ID registered content within the video, and that further information/action is needed.
To see if you have any Content ID claims on your videos, go to the copyright notices section of your Video Manager. You may also get an email when you get a Content ID claim, if your video or account is affected.
So, why Content ID is so important then?
Content ID protects music against unauthorized uses, and also helps YouTube Partner platforms to administer and manage their content.
It also protects buyer from situations when someone illegally upload stolen music to Content ID platform and start to monetise other people videos. And customers couldn’t do anything about it.
This is actually one of the main reasons why you have to buy a license in the first place. Your license is a proof that you legally purchased your music and can freely use it in YouTube videos.
Again, if you’ve legally purchased our music from, you will be easily able to clear this notice and you shouldn’t have anything to worry about.